Below is a press release for the Tata Nano and a news report about its debut. It is doubtful anyone has really had time to draw any conclusions about this vehicle or the implications of its introduction yet. There is probably enough speculation to go around and one cannot help but recall the Yugo at a time like this. But it seems reasonable to offer a post on this blog featuring this unique development in the automotive industry.
As far as the $2500 price tag is concerned that has to get someone’s attention. You could purchase a Ford Mustang in 1970 for about $3500. A Fiat 850 went for $2500 in 1972. So is the Tata Nano reliable? Is it really safe? Will it be reasonable to service? Will it be available in the US? How will the insurance industry respond? What are the performance characteristics? Is anyone interested in the US? Will it have an effect on automotive trends here? Is anyone reading this buying one?
Tata Motors unveils the People’s Car
Released on : 10th January, 2008
A comfortable, safe, all-weather car, high on fuel efficiency & low on emissions
Mr. Ratan N. Tata, Chairman of the Tata Group and Tata Motors, today unveiled the Tata ‘NANO’, the People’s Car from Tata Motors that India and the world have been looking forward to. A development, which signifies a first for the global automobile industry, the People’s Car brings the comfort and safety of a car within the reach of thousands of families. The People’s Car will be launched in India later in 2008.
Speaking at the unveiling ceremony at the 9th Auto Expo in New Delhi, Mr. Ratan N. Tata said, “I observed families riding on two-wheelers – the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realise this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.”
Stylish, comfortable
The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy.
Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a new benchmark among small cars.
When launched, the car will be available in both standard and deluxe versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual’s preferences.
Fuel-efficient engine
The People’s Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. Performance is controlled by a specially designed electronic engine management system.
Meets all safety requirements
The People’s Car’s safety performance exceeds current regulatory requirements. With an all sheet-metal body, it has a strong passenger compartment, with safety features such as crumple zones, intrusion-resistant doors, seat belts, strong seats and anchorages, and the rear tailgate glass bonded to the body. Tubeless tyres further enhance safety.
Environment-friendly
The People’s Car’s tailpipe emission performance exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint.
(For more information: www.tatanano.com )
About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Córdoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors’ international footprint includes Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pick-up vehicles in Thailand. Tata Motors has research centres in India, the U.K., and in its subsidiary and associate companies in South Korea and Spain.
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- Ends -
Issued by:
Debasis Ray
Head - Corporate Communications
Tata Motors Limited
Phone: +912266657613
E-Mail: peoplescar@tatamotors.com
Website: http://www.tatanano.com
Indians Respond Enthusiastically to World’s Cheapest Car
By Anjana Pasricha
New Delhi
15 January 2008
Pasricha report - Download MP3 (770k) 
Listen to Pasricha report
The world’s cheapest car, made by an Indian manufacturer, has triggered unprecedented interest in a country where only eight people in every thousand own a car. From New Delhi, Anjana Pasricha has a report on how people in India are reacting to Tata Motors’ Nano.
Tens of thousands of people are flocking to the Auto Show in New Delhi - and the star attraction is a $2,500 car dubbed the “People’s Car”.
The Nano, produced by India’s Tata conglomerate, made its debut last week.
After a peek at the no-frills vehicle, with a 624 cubic centimeter engine, thousands say they want to buy it.
“I belong to middle class family, so it is very good thing for us, good news for us, because I can dream a good car in India,” said one person.
“This is very cheap, I want to buy for my son,” one gentleman said.
“Its cost is not too much, and I wish I have personal car and I cannot buy large one,” said one woman.
“It appeals [to] me just due to the parking situation available in India number one, number two the fuel efficiency, number three is price, number four it is very cute vehicle, seems to be very cute,” added yet another gentleman.
People have even flocked in from villages far from the city to see the Nano.
Balwan Ram took a bus from a village in Haryana state, 100 kilometers away from Delhi. Ram says he came especially to see the car and now is waiting to buy it to replace his motorbike.
The enthusiasm is not surprising in a country of more than a billion people, where a family outing can be a challenge because of dismal public transportation.
Tata chairman Ratan Tata says he conceived of the low-priced car for India’s masses when he saw a family traveling on a two wheeled scooter; the father driving, his child standing in front of him, and wife seated behind holding a baby - all getting wet in the rain.
“This has been referred to as one man’s dream,” sadi Tata. “And indeed it was.”
Now global automakers are watching to see how that dream pans out in the marketplace.
If the small car is successful after hitting the roads later this year, it could expand the car market in an unprecedented manner in developing countries.
But not everyone is happy. Although the manufacturers say the small car will meet strict emission standards, environmentalists worry about fuel use and the congestion it will cause on India’s crowded roads.
The head of the United Nations Intergovernmental Panel on Climate Change, R.K. Pachauri, says the focus should be on more efficient public transportation.
“The problem is not with the product itself. The usage of the product and what that implies, how can we be blind to that?” he asked. “Where are we going to find road space to accommodate all these cars, not to speak of local pollution, not to speak of the fact that it is going to crowd out public transport options.”
But these concerns are of little interest to the millions eagerly waiting to become car owners for the first time.