Flim-flam in the 21st Century
What’s wrong with marketing from the consumer prospective? The item below suggests that either marketing folks don’t get it or they do and it just doesn’t matter. When is the last time you observed an advertisement that actually provided enough fact or other information about a product or service that provoked the logical part of your mind to investigate the claims further? Or how often do you see an ad that discusses the offering in a practical fashion? Advertisers will tell you they can’t sell like that. It is because they have been doing the snake oil routine for so long the audience expects razzle dazzle and serious fact-driven proposals don’t sell product. So don’t tell us you need multiple outlets for your ad campaign. A valuable product will sell itself on its merits if there is a market for it. The long standing practices of the advertising industry are akin to those of politics. All slight of hand misrepresentations that sell enough to unsuspecting targets to furnish a profit.
BOSTON (BusinessWire EON) March 1, 2007 — Eighty-one percent of consumers in the recent Schneider/Stagnito/IRI Most Memorable New Product Launch Survey were unable to name a single one of the Top 50 products launched in 2006. Clearly, marketers need a new strategy for gaining consumer attention for their new wares