Blog @ MoreWhat.com

What is commonly referred to as information technology is a topic worthy of much discussion. There is no shortage of resources dedicated to this very theme. And there is no shortage of content lauding the benefit of all things techie including the bells and whistles offered by most vendors. But what is the state of IT in all its manifestations most notably the products and services offered?

The most frequent target of this blog when criticizing popular technology has been Microsoft. There are few who would defend the Darth Vader of information technology but the software giant is not alone with its failures. Just one passing shot on MS seems timely here. Even if Windows 7 becomes known as a reasonable operating system (no believers here) it does not reconcile the many years of marketing ripoffs that the vast majority of the consuming public willingly accepted. The view here is that even if Windows 7 is viewed favorably and for valid reasons it is a typical product life cycle strategy from Microsoft. Rip them off as long as you can and when that doesn’t work anymore give them something less annoying that may actually work.

The wireless industry is ripe for criticism but that will have to wait for a subsequent post. An accidental find in the news provides the perfect introduction to slam the so-called ’social networking’ phenomenon. The author of this post does not myspace, facebook or twitter or anything else social networking. Because social networking is not social networking. And who better to make the case in point than a co-founder of Twitter?

Twitter co-founder Stone, meanwhile, was called upon to defend his company against the charge that tweets are pointless musing while social networking sites are making people more isolated as they turn to their computer screens rather than meeting people in real life.

“I may send out a tweet that is seemingly of little value to most people like, ‘I am enjoying a beer at Logan International Airport in Boston’ and someone may say, ‘who cares?’,” Stone said. “But someone else who is walking through the airport and receives that tweet on their mobile in real time could join me for a beer, and we could come up with an idea for a company that is wildly successful and we will have turned that lead into gold.

“That is happening a million times a second because people are communicating publicly. It is untrue that we are becoming more isolated because of these tools, I think we are connecting more and we are finding new ways to do good.

What do you expect? When confronted with such a question a person in Stone’s position should be prepared to give an answer to support the marketing hype. So let’s analyze that statement from a practical point of view. How many ideas for ‘a company that is wildly successful’ occur every day? Given a ‘twit’ frequency of one million times a second you have a better chance of hitting the lottery than spawning ‘a wildly successful company’ by Stones own words. And the lottery is a losing proposition based on typical chances of winning.

Stone continues….

“A friend of mine asked me, ‘what do you hope people will say about Twitter in five or 10 years?’ and my answer to him, which I was surprised to hear myself say, was that I hope people will not consider Twitter a triumph of technology, instead that they will consider it a triumph of humanity.”

Does this marketing hogwash really require a response? Okay, here’s one.

Hey Stone, you and some others came up with yet one more way to attract enough traffic to a website for it to be successful. That’s it, nothing more. There is no redeeming quality to characterize this effort as anything else. In defense of this conclusion consider MySpace. Who did this enterprise benefit more, the general public or pedophiles? Yes, that appraisal may be extreme but the same can be said of Facebook or Twitter. They claim to be one thing and end up largely serving the benefit of those with less than altruistic intentions.

Most things IT simply carry an old philosophy in business. If they will buy it and you can sell it, go nuts. It has little to do with improving life through technology.

Stanford Matthews
MoreWhat.com

This entry was posted on Saturday, November 21st, 2009 at 5:05 am and is filed under Technology, wordpress, internet, ethics, telecom, Business, myspace, facebook. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.